Brand interrogation, structured.
Contenze turns raw brand strategy into a deployable site — audit, sitemap, archetypes, and AI-drafted content, all in the brand's own voice. Built for the consultancy work, used alongside the clients it serves.
Audit, structure, content. One frame.
Most brand work fragments across docs, decks, and CMSes. Contenze keeps the chain in one place — from interrogating a brand's current expression to publishing the next iteration of its site.
Interrogate the brand
Scrape and parse a target site, pool uploaded brand docs, and surface voice, strategy, tokens, and gaps as a single BrandSpec document. A deeper Phase 2 audit adds observations, expression critique, competitive landscape, and recommended moves.
Build the sitemap
Compose pages from a shared block library. Drag, drop, branch — page tiers, archetypes, custom post types, taxonomies, and ACF field groups all defined in one visual surface. The whole structure stays a portable StructureSpec.
Draft the copy
Per-block, per-page content generated in the brand's own voice — channelling BrandSpec voice, block guidance, and field constraints. Refine in a Quill editor. Export the bundle to your CMS or design system.
Three specs. Portable. Inspectable.
Contenze produces work in three open, machine-readable standards. What you build here doesn't lock into a tool — it's documented JSON your team, your developers, and downstream platforms can read directly.
Built for consultancies. Used with their clients.
For consultants
Run the audit, draft the structure, generate the content — without the usual context-switching between a deck, a wireframing tool, and a CMS. One canvas, three layers. The work compounds across engagements.
For the brand
Sign in and see the structure of your own site take shape. React to it. Edit the copy in a familiar editor. The artefacts you walk away with — BrandSpec, sitemap, content — are yours, in formats your developers can use.