Contenze
Register

jgpractice

Starting a New Business? How To Build a Brand Strategy

So, you have a great new business idea, or decided it's time to go out on your own. Here is what you need to know to build a brand strategy to ensure your new business finds its footing in today's competitive market.
Read Article

Keyword Cannibalisation, What It Means and How to Avoid It?

Are your web pages consistently ranking lower despite spending hours optimizing keywords to boost their ranking? If so, you could be cannibalizing your keywords.
Read Article

How Automation Can Increase Sales and Customer Retention

Failing to communicate with your customers adequately can send the wrong message, making them feel neglected or undervalued. Conversely, communicating consistently and effectively with customers can enhance loyalty.
Read Article

Did Attention Spans Drop Sharply Whilst I Was Away?

Evidence suggests that attention spans have indeed decreased considerably over the past few decades. How can you turn this into a new opportunity?
Read Article

Where Am I Going Wrong with My Online Ads?

Advertising is the lifeblood of many businesses, but optimizing online advertising campaigns can be a real challenge. According to recent research, over 80% of ads fail to reach the necessary "attention threshold" to make a lasting impression from a brand-building perspective.
Read Article

How Does Data Inform Marketing Decisions

In today's data-driven world, businesses that fail to leverage customer insights miss out on a significant opportunity to connect with their target audience. In this article, we will explore the various forms of data that can inform marketing strategies and provide practical examples of how companies can apply these insights to their operations.
Read Article

Why is Email Marketing Still Such a Valuable Tool?

Despite the myriad of methods to communicate, email marketing remains a tried-and-tested method for customer retention and engagement. But why is email marketing still such a crucial tool to reach customers in an age where other communication methods are at our fingertips? Let’s explore...
Read Article

Why Ongoing Customer Feedback is Important to Your Business

As a business owner, it’s important to elicit feedback from both new and loyal customers. Generating feedback is a reliable way to understand how your products and/or services are being received.
Read Article

How to Set Marketing Objectives For Your Business

Studies suggest that marketers who outline their marketing objectives are nearly three times as likely to succeed than those who do not plan ahead.
Read Article

How to Create a Marketing Calendar

As a marketer, you understand the pressure of deadlines and the urgency of campaign targets. Your day likely swirls with tasks—from conceptualising ad campaigns to coordinating email blasts and social media posts.
Read Article
1 2
Stay in the loop
Stay in the loop with Contenze
Weekly tips to keep your marketing and design activities on point
Contenze
©2025 Contenze | All rights reserved
Latest insight