Keyword Cannibalisation, What It Means and How to Avoid It?
Are your web pages consistently ranking lower despite spending hours optimizing keywords to boost their ranking? If so, you could be cannibalizing your keywords.
How Automation Can Increase Sales and Customer Retention
Failing to communicate with your customers adequately can send the wrong message, making them feel neglected or undervalued. Conversely, communicating consistently and effectively with customers can enhance loyalty.
Advertising is the lifeblood of many businesses, but optimizing online advertising campaigns can be a real challenge. According to recent research, over 80% of ads fail to reach the necessary "attention threshold" to make a lasting impression from a brand-building perspective.
In today's data-driven world, businesses that fail to leverage customer insights miss out on a significant opportunity to connect with their target audience. In this article, we will explore the various forms of data that can inform marketing strategies and provide practical examples of how companies can apply these insights to their operations.
Why is Email Marketing Still Such a Valuable Tool?
Despite the myriad of methods to communicate, email marketing remains a tried-and-tested method for customer retention and engagement. But why is email marketing still such a crucial tool to reach customers in an age where other communication methods are at our fingertips? Let’s explore...
Why Ongoing Customer Feedback is Important to Your Business
As a business owner, it’s important to elicit feedback from both new and loyal customers. Generating feedback is a reliable way to understand how your products and/or services are being received.
As a marketer, you understand the pressure of deadlines and the urgency of campaign targets. Your day likely swirls with tasks—from conceptualising ad campaigns to coordinating email blasts and social media posts.
Artificial intelligence tools are no longer futuristic concepts but present-day assets that streamline processes, enhance accuracy, and unlock new potential for personalisation and engagement in content creation.
